DESIGNED TO BE SEEN
Author Brené Brown says, “Never underestimate the power of being seen,” The design team behind the accessory brand, FFORA agrees, and it shows. From the attachment system, to the cupholder, to the bag, there is nothing medical or frumpy about these universally designed products.
When I first met FFORA founder and CEO, Lucy Jones, I was editing and writing my textbook, Fitting In. The more I learned about FFORA and its mission, the more it reminded me of a quote from Fashion Meets Discretion. An article in my anthology that highlights the importance of also making medical products fashion products.
“Eyewear has come about by adopting not just the language of fashion, but also it’s culture.”fashion meets discretion
Embracing fashion culture as part of the brand’s DNA is precisely what Lucy and her team have done with FFORA.
THE BODY | THE WHEELCHAIR
The FFORA bag is wearable on the body for people with seated and standing body types. For seated body type users the bag can also be attached directly to the wheelchair.
The elegant FFORA attachment system also comes in a variety of finishes perfect for mixing and matching your bag, cupholder, and tumbler.
It’s great for disability to be included at the beginning of the design process as opposed to the end. I love this quote from Oprah; it encapsulates the core principles of human-centered design. “I’ve talked to nearly 30,000 people on this show, and all 30,000 had one thing in common: They all wanted validation… They want to know: Do you see me? Do you hear me? Does what I say mean anything to you?” What does this have to do with FFORA’s attachment system and accessories? Simply put, FFORA’s focus on human-centered design makes me feel seen and, as a result, feeds my soul.
It’s a big goal but it has to start somewhere. We’re starting with what we know we can do, create beautiful, functional accessories that brings disability to the forefront of design.FFORA MISSION STATEMENT