Ellie Goldstein Books Gucci Beauty Campaign

The Gucci Mascara L’Obscur editorial shoot featuring modeling industry newcomer Ellie Goldstein was shot by London-based artist and photographer @davidpdhyde, one of two winners of the highly competitive @GucciBeauty and @vogueitalia #guccibeautyglitch scouting competition.

Ellie’s only modeled for three years, so these images are great for her portfolio, and a huge boost for her overall career. The response to David’s pic of Ellie on Gucci Beauty’s Instagram account is record-shattering for the brand, with 113,000 likes and over 2,000 comments. My personal response is “what a great way to ring in Disability Pride Month! When I saw this image, I thought it was stunning, not stunning for a model with Down Syndrome, just stunning. I like the dress, the effortlessness, the composition of the image, it’s beautiful and it’s not at all pretentious which encapsulates David’s signature photography style. Learn more about David’s first academic loves and his journey as a photographer in this Latest Magazine feature.

In this interview with ITV News, Ellie chats about landing this Gucci Beauty campaign three-years into her modeling career.

A huge congratulations to Zebedee Management for the opportunity to represent Ellie during this exciting time in her career. There are many organizations that paved the way for disability inclusion in the beauty and fashion industries. Here are just a few that caught my attention over the last twenty years, the first being Discovery Through Design on February 6, 2007 in partnership with designers

  • Thom Browne
  • Nicole Miller
  • Marc Bouwer
  • St. John
  • Lloyd Klein
  • Zang Toi
  • Baby Phat

presented the Rolling with Style fashion show and Gala at Cipriani 42nd street during New York Fashion Week (NYFW) . The models and their wheelchair’s were styled by the designers, and for me, it was the first time I’d seen an event like this during NYFW. According to Discovery Through Design, All proceeds benefited the Christopher Reeve Foundation, The Miami Project to Cure Paralysis and The Spinal Cord Injury Project at Rutgers University.

In the UK a few of my favorite beauty and fashion norm busters were Models of Diversity , Britain’s Missing Top Models and Ouch!. More recently here at home in the states it’s been Changing the Face of Beauty, Runway of Dreams, and Fenty Beauty.

With all of the praise for the Gucci Mascara L’Obscur campaign. also came critiques, and rightfully so, that’s how we all get better and learn. Many of the critiques were associated with the styling of the second look for the photoshoot. For me this was also a point of contention. I style to honor the body types of people with disabilities.

To acknowledge that different body types exist is not derogatory, it’s when we add more value to one body type over another that’s problematic.

stephanie Thomas

Of course editorial styling is very different from eComm styling and personal styling, but for models with disabilities that are so rarely featured in luxury campaigns I think every styling job is an opportunity to tell a cohesive fashion story while focusing on the product being marketed, which in this case was mascara. I’m also optimistic as more and more stylist continue learn about disability culture and body types of people with disabilities, the styling will change.

After seeing the Gucci Beauty campaign I went to Gucci to see what fun look I would cur8 for 18 year old, if she were featured in a Gucci fashion editorial campaign. My Ellie-inspired Gucci ready to wear look based on my Disability Fashion Styling System features the purple silk organdy shirt as the focal point, with the wool silk vest, left unbuttoned and paired with the pink wool silk culotte pant, and the pink women’s platform sandal with Double G and the multicolor Pink GG Marmont card case wallet. Note: Since this look is for an editorial campaign I’d pull a size that fit Ellie’s hips and either sew or clip the waist of the pants. This would be necessary since the pants include slit side pockets and two single pleats.

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